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COLLEGE PROJECTS AND ACADEMIC WORK
This section highlights a selection of my college projects from both my Bachelor’s and Master’s degrees, showcasing my academic journey and the practical application of theoretical concepts in real-world scenarios. Each project reflects my skills in video production, marketing strategy, and creative problem-solving. From crafting advertisements to conducting in-depth case studies and developing comprehensive campaigns, these projects illustrate my ability to work collaboratively, think critically, and deliver impactful results. Explore my academic work to gain insights into my understanding of branding, digital marketing strategies, and the nuances of consumer behavior across diverse industries.
Google Nest Campaign Proposal
During my Master’s program in Digital Marketing and Channel Management at the University of Surrey, my group undertook an engaging project focused on developing an innovative campaign for Google Nest. Tasked with creating a comprehensive digital marketing strategy, I contributed by producing a reference video for a conceptual TVC that encapsulated our campaign ideas. We delivered our pitch through an informative PowerPoint presentation, highlighting creative strategies aimed at enhancing brand visibility and consumer engagement. Our efforts were met with positive feedback from our module leader, reinforcing the effectiveness of our approach and collaboration. This project provided valuable insights into campaign development and the practical application of digital marketing strategies.
Proposed Brand Extension for Berluti: The Introduction of a Luxury Perfume
In this assignment for the Fashion Marketing and Luxury Branding module, our group focused on proposing a brand extension for Berluti, a prestigious luxury brand known for its exquisite leather goods. We identified the potential for Berluti to enter the fragrance market with a high-end perfume, aligning with its brand ethos of elegance and sophistication. Our analysis included an exploration of the brand’s heritage and values, complemented by a mood board that visually represented the desired aesthetic and positioning of the proposed product. We also curated reference images to illustrate our vision for the perfume line. This project not only deepened my understanding of brand extension strategies but also honed my skills in market analysis and creative conceptualization. Our comprehensive report outlined our strategic recommendations and potential marketing approaches for successfully launching Berluti’s new fragrance.
Communication Strategies Analysis of American Express
In the International Digital Marketing Communications module, my team undertook an in-depth case study of American Express, focusing on their communication strategies and brand positioning. We analyzed the company's target audience and employed the BCG matrix to assess their market presence. Our research encompassed a detailed evaluation of their communication strategies, highlighting effective messaging and engagement techniques. Based on our findings, we provided actionable recommendations for enhancing their marketing efforts. To complement our analysis, we created a reference advertisement that exemplified the brand's values and communication style. This project not only honed my analytical skills but also deepened my understanding of how established brands navigate the complexities of digital communication in a competitive landscape.
Case Study on Amazon and Uber: Strategies for Success
As part of the Entrepreneurship and Digital Economy module during my Master's program, my group conducted a comprehensive case study analyzing the growth trajectories of Amazon and Uber. We explored the innovative strategies that propelled these companies to the forefront of their industries, delving into their marketing approaches, business growth tactics, and the challenges they faced along the way. To effectively communicate our findings, we created an engaging video presentation that highlighted key insights into their successes and failures, as well as the networking and operational strategies that contributed to their evolution as dominant digital platforms. This project deepened my understanding of entrepreneurial dynamics in the digital age and the critical factors influencing business development.
In-Depth Analysis of Steffano Ricci: A Luxury Brand Exploration
As part of the Fashion Marketing module, our group conducted a comprehensive study of Steffano Ricci, a renowned luxury brand. This project involved an in-depth analysis encompassing various strategic frameworks, including SWOT and PESTEL analyses, competitor assessments, and product categorization. We explored the brand's marketing strategies and social media presence, providing valuable insights into its positioning within the luxury market. This project marked my first foray into the world of luxury brands, enhancing my understanding of their unique challenges and strategies. Additionally, we had the opportunity to visit their store in London, further enriching our research and allowing us to observe their branding in a real-world context. Our findings were compiled into a detailed presentation that showcased our analytical approach and strategic recommendations for the brand.
Imaginary Brand Design Project
For the Advertising Design module during my Bachelor’s degree, I undertook a comprehensive project to create an imaginary brand. This involved developing a cohesive brand identity, which included designing the logo, stationery, brochure, and various digital and print advertisements. I also crafted scripts for a television commercial and a radio spot, ensuring a consistent narrative across all platforms. This project allowed me to leverage my Photoshop skills and engage in a creative process that emphasized the importance of brand consistency in color and visual appearance. Through this endeavor, I gained valuable insights into brand development and the significance of maintaining a unified brand image across all marketing channels.
Product Category Management Study: Chocolates and Confectionaries at Sainsbury’s
For our Channel Management module, we conducted an in-depth study on the product category management of chocolates and confectioneries at Sainsbury’s. This project involved a comprehensive analysis of the brand's approach to merchandising and customer experience within this category. We interviewed a store manager to gain insights into operational strategies and conducted a customer survey to understand shopper preferences and behaviors. Our hands-on approach included visiting the store to observe the planogram and merchandising techniques, which highlighted the customer journey and how it influences purchasing decisions. Additionally, we assessed the online customer experience, evaluating how it complements the in-store shopping process. This project enhanced my understanding of category management in retail and the importance of aligning physical and digital customer experiences.
Cadbury Advert Campaign
As part of my Bachelor's degree at Wilson College, Mumbai, I undertook a project for the brand-building module where my team and I created an advertisement for Cadbury. Our objective was to explore various marketing appeals, and we specifically focused on emotional appeal to connect with the audience. Through thorough research and creative brainstorming, we conceptualized a compelling narrative that showcased the joy and warmth associated with sharing Cadbury chocolates. This project not only honed my skills in advertising but also deepened my understanding of brand strategy and consumer psychology.
Dissertation: Uncovering Drivers and Barriers to Voice Assistant Acceptance in India
For my Master’s dissertation, I undertook extensive research titled "Uncovering Drivers and Barriers to Voice Assistant Acceptance in India". This comprehensive study aimed to explore the factors influencing the acceptance of voice assistant technology in the Indian market. Through a mixed-methods approach, I conducted quantitative surveys to gather insights from diverse user demographics. The research analyzed cultural, technological, and social barriers that hinder adoption, alongside the drivers that promote user acceptance. This project not only enhanced my research and analytical skills but also deepened my understanding of consumer behavior in the rapidly evolving landscape of digital technology in India.
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