Cadbury Advert Campaign

As part of my Bachelor's degree at Wilson College, Mumbai, I undertook a project for the brand-building module where my team and I created an advertisement for Cadbury. Our objective was to explore various marketing appeals, and we specifically focused on emotional appeal to connect with the audience. Through thorough research and creative brainstorming, we conceptualized a compelling narrative that showcased the joy and warmth associated with sharing Cadbury chocolates. This project not only honed my skills in advertising but also deepened my understanding of brand strategy and consumer psychology.