Dissertation: Uncovering Drivers and Barriers to Voice Assistant Acceptance in India

For my Master’s dissertation, I undertook extensive research titled "Uncovering Drivers and Barriers to Voice Assistant Acceptance in India". This comprehensive study aimed to explore the factors influencing the acceptance of voice assistant technology in the Indian market. Through a mixed-methods approach, I conducted quantitative surveys to gather insights from diverse user demographics. The research analyzed cultural, technological, and social barriers that hinder adoption, alongside the drivers that promote user acceptance. This project not only enhanced my research and analytical skills but also deepened my understanding of consumer behavior in the rapidly evolving landscape of digital technology in India.